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Xiaomi launches Mi A1 with Google in major next step for Android One

September 5, 2017

Mi A1 touted as a fresh take on Google’s Android One program, featuring a flagship dual camera setup and a premium design

NEW DELHI, India, 5 September 2017 — Global technology leader Xiaomi today announced Mi A1 in collaboration with Google, the first device to run on the evolved Android One program.

Mi A1 runs on stock Android to offer a high-quality software experience designed by Google, underscoring Xiaomi’s commitment to providing more choices for users. Priced from INR 14,999 in India, Mi A1 is a beautifully-designed device that combines hardware innovations, including an optical zoom dual camera setup, with great Google-designed software.

At a launch event in New Delhi, India, it was announced that Mi A1 would be available in India and also in more than 40 markets around the world including Indonesia, Vietnam, Russia, Poland, Hong Kong, Taiwan, Ukraine, and Mexico. Local pricing in these markets will be available at a later date.

Xiaomi Senior Vice President Wang Xiang said: “Mi A1 is a strategic device in our global expansion, marking a milestone on our quest to bring innovation to everyone. From the beginning Xiaomi has been all about choice, and we are delighted to offer users a new way to experience the power of Xiaomi.”

Wang noted that this is a logical extension of Xiaomi’s long and fruitful partnership with Google. “Google has been a great partner, and given our strong collaboration, we thought their idea to launch a Xiaomi smartphone on Android One would be a great opportunity to give our users a different user experience. I’m truly excited about what this partnership will bring to our users across the world!”

“By taking this next step with Android One, we are excited to be working with partners around the world to bring high quality Android device experiences to more consumers,” said Jamie Rosenberg, Google’s VP of Business & Operations, Android & Google Play. “Mi A1 marries excellence in device design with a simple and pure Android experience, the best of Google built in, and a commitment to future software and security updates. We’re thrilled to welcome Xiaomi and the Mi A1 to the Android One family.”

Dual camera with optical zoom for more beautiful portrait shots

Mi A1 incorporates a dual camera configuration similar to that in Mi 6, Xiaomi’s latest flagship device, with wide angle and telephoto lenses used to incredible effect.

The two lenses allow Mi A1 to calculate what is in the foreground and what is in the background, creating a depth-of-field effect that typically requires a DSLR lens to achieve, allowing the user to create photos of unparalleled clarity and color. In addition, an improved Beautify mode that makes selfies look more natural, now works with the both the front 5MP camera as well as the 12MP dual rear camera. Mi A1 supports 2x optical zoom, which makes photos of distant subjects remain clear, while 10x digital zoom is also supported.

Created by Xiaomi, powered by Google

Mi A1 is Xiaomi’s first Android One phone, with a software experience designed by Google, offering users a simple, pure Android phone that stays fresh over time with OS upgrades.

As an Android One smartphone, Mi A1 comes with the most popular Google services built-in as default, such as free unlimited high quality storage from Google Photos.

Top-of-the-line specifications in a beautiful design

Available in Black, Gold and Rose Gold, Mi A1 has an attractive full-metal body design that measures just 7.3mm in thickness, with discreet separation lines for a seamless look and rounded edges for great hand feel. It also comes with a rear fingerprint sensor.

Featuring a 5.5-inch 2.5D curved glass screen featuring Corning® Gorilla® Glass protection, Mi A1 also boasts a 10v power amplifier for deeper lows and higher volumes, ensuring it provides an immersive media experience. A dedicated amplifier also provides support for high-impedance headphones (up to 600 ohms).

Powered by the Qualcomm Snapdragon 625 processor based on the 14nm manufacturing process, as well as a 3080mAh battery, Mi A1 provides users with a smooth experience that lasts all day.

With 4GB RAM and 64GB internal storage, Mi A1 will be available in late September through online and offline channels, with further details to come soon via Xiaomi’s official Facebook page.

Key features of Mi A1:

  • Premium full-metal body
  • Dual camera, optical zoom:
    • 12MP wide angle + 12MP telephoto
    • Exceptional portrait photography with background blur
    • Beautify, for natural selfie enhancements
    • 5MP front camera
  • Qualcomm® Snapdragon™ 625 with 14nm FinFET technology (Octa-core 2.0GHz)
  • 4GB RAM + 64GB internal storage
  • Up to 128GB microSD expandable storage
  • 5-inch full-HD Corning® Gorilla® Glass display
  • 3080mAh battery, USB Type-C port
  • Rear fingerprint sensor
  • IR blaster, with Mi Remote App
  • Dual SIM (3-choose-2 hybrid SIM tray)
  • Dimensions: 155.4 x 75.8 x 7.3mm
  • Weight: 165g
  • Available in Black, Gold and Rose Gold
  • Stock Android

 


Ngày 05, tháng 09, Năm 2017
Google | Mi A1 | smartphone | Xiaomi | Xiaomi Mi A1 |
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GRAPHIC DESIGNER

The Graphic Designer  will be responsible for creating visual elements, such as images, illustrations, and text, to communicate messages through digital, print, and other types of media.  

 

Experience:  2 years at minimum

Employment Type: Full time

 

SCOPE OF WORK

– Design advertising assets for marketing materials, digital banner/illustration for social channels, marketing documents

– Support editing, creating effects, video clips at basic functions

– Support activities that require proper visual such as Photography, filming, set-up, ..

– Support internal team to generate design ideas for content and marketing layout

 

QUALIFICATIONS

– At least 2-year experiences working in the same position (experience in agency is a plus)

– Excel in design software like Illustrator, Photoshop, InDesign

– Able to convey message / idea into design

 – Must have an creative “eye” to match client’s design guideline/style

– Supportive  and Proactive in working with minimum supervision

– Able to work under pressure to meet deadline

– English speaking is preferable

 

VIETNAMESE COPY WRITER

Are you the sort of person for whom the words never stop falling from your fingers? We are always on the lookout for copywriters with a creative flair, a journalism background…or preferably both!

Experience: You tell us! Were you a journalist before? Or were you just the kid that was always asked to read their stories to the class. We’d love to hear your story.

Employment type: Full time – Permanence 

 

KEY RESPONSIBILITIES

  • Experience in either editorial or creative copywriting
  • Existing media network would be advantageous
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  • Spoken English definitely preferred but not essential

 

QUALIFICATIONS

  • A strong command of the Vietnamese language
  • High level of initiative and self-motivation
  • Strong Discipline, Reliable, Committed and Can-do attitude
ACCOUNT EXECUTIVE

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This position supports senior staff with agency’s client work across a diverse range of sectors. Not only will creative writing and translating skills need to be qualified but Account Executive also needs a good grasp of online social media practices.

Experience:  experience is an advantage

Employment Type: Full time – Permanent

 

SCOPE OF WORK

  • Monitoring  news on newspapers, magazines, online media for opportunities for clients
  • Preparing client reports by daily, weekly, monthly
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  • Supporting planning, developing and implementing PR plan
  • Building and maintaining media relations
  • Preparing and supervising the production of promotional videos, photographs, and multimedia programs upon request;
  • Supporting  organizing and managing client events, including press conferences, media tour,  promotional client events
  • Managing vendors to control production quality  on behalf of client
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QUALIFICATIONS

  • Proactive, quick minded, attention to details personality
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  • Related experience in agency environment preferred
  • Willing to travel when requested

 

 

 

ACCOUNT MANAGER

This position is a key member of the team involving and managing multiple client accounts. While leading and supervising junior staff’s workload, Consultant (or as Account Manager) will be also seen directly managing (or supporting Senior Consultant with) wide range of clients, handling their public reputation through different PR campaigns.

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Experience:  A minimum of 3-5 year PR experience in working in Corporate or Agency

Employment Type: Full time – Permanence

 

KEY RESPONSIBILITIES:

  • Structuring and implementing PR campaigns and media content, aligning them with the client’s key business objectives
  • Develop media materials, including news releases, articles and other written materials
  • Develop and maintain relationship with media network
  • Liaise with clients and act as key point of contact in support of senior consultants
  • Identify new business opportunities, and sell ideas, promotions and features to clients
  • Manage workloads of multiple projects
  • Organize and manage client events, including press conferences, media tour, promotional client events
  • Manage and supervise the production of promotional videos, photographs, and multimedia programmes upon request;
  • Supervise Account Executive’s workload, provide leadership and direction to the team on key activities and campaigns.
  • Keep track of impending deadlines and ensure all work is completed in a timely manner
  • Ensure all work is completed on time and within budget
  • Track and reconcile project fee and expense budgets
  • Assist in the reporting, analysis and evaluation of PR campaigns
  • Monitor news on newspapers, magazines, online media for opportunities for clients

 

REQUIREMENTS

  • High level of initiative and self-motivation
  • Strong Discipline, Reliable, Committed and Can-do attitute
  • Strong management skill towards Client, Staff, Media, Vendors, Events
  • Have relationships with press and Government contacts
  • Good understanding of social media
  • Good verbal communication skills in English and Vietnamese
  • Willing to travel when requested