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Qualcomm Snapdragon 845 Mobile Platform Introduces New, Innovative Architectures for Artificial Intelligence and Immersion

December 6, 2017

HAWAII — December 6, 2017 — Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated (NASDAQ:QCOM), has introduced the new Qualcomm® Snapdragon™ 845 Mobile Platform. Thoughtfully designed with tech savvy consumers in mind, Snapdragon 845 utilizes Qualcomm Technologies’ industry leading wireless heterogenous compute expertise to design a platform for immersive multimedia experiences including eXtended reality (XR), on-device artificial intelligence (AI), lightning-fast connectivity, and introduces our new secure processing unit (SPU) delivering vault-like security for premium, flagship mobile devices.

Immerse: The Snapdragon 845 Mobile Platform was designed for consumers to capture cinema-grade videos and blur the lines between physical and virtual worlds. Snapdragon 845 introduces an integrated Qualcomm Spectra™ 280 image signal processor (ISP) and Qualcomm® Adreno™ 630 visual processing subsystem. These brand-new architectures bring high-performance, true-to-life cinematic video capture, along with superior photography to flagship mobile devices. Snapdragon 845 will be able to captures 64x more high-dynamic range color information for video capture and playback on Ultra HD Premium displays, compared to the previous generation —a first in the mobile industry. This massive boost in color information includes 10-bit color depth for over one billion shades of colors that can be displayed to the wide Rec. 2020 gamut for amazing 4K/Ultra HD videos so your precious video memories can be viewed with a billion shades of brilliance.

In addition to advancing the video capture experience, the new Adreno 630 visual processing subsystem architecture will transform entertainment, education and social interaction, making them more immersive and intuitive. It is designed to deliver innovations for new XR experiences that span virtual, augmented and mixed reality. Snapdragon 845 is the first mobile platform to enable room-scale 6 degrees of freedom (6DoF) with simultaneous localization and mapping (SLAM)—for features such as wall-collision detection. Additionally, Snapdragon 845 introduces “Adreno foveation,” which substantially reduces power consumption, improves visual quality and boosts XR application performance, as compared to the previous generation.

AI: Snapdragon 845 is Qualcomm Technologies’ third-generation AI mobile platform, delivering 3x improvement in overall AI performance of the prior generation SoC – transforming your mobile device into the ultimate personal assistant; simplifying how you take pictures and videos; enhancing your VR games, and making voice interaction natural. Snapdragon 845 improves voice-driven smart assistants with improved always-on keyword detection and ultra-low-power voice processing thanks to the performance from the Qualcomm Aqstic™ audio codec (WCD9341) and low-power audio subsystem, so users can interact with their devices using their voice all day.

In addition to the existing support for Google’s TensorFlow and Facebook’s Caffe/Caffe2 frameworks, the Snapdragon Neural Processing Engine (NPE) SDK now supports Tensorflow Lite and the new Open Neural Network Exchange (ONNX), making it easy for developers to use their framework of choice, including Caffe2, CNTK and MxNet. Snapdragon 845 also supports Google’s Android NN API.

Secure: As security needs evolve, so do the security solutions within our mobile platforms. End-users demand enhanced privacy due to the significant growth of personal data being stored on the device. Similarly, payment companies are looking for more secure authentication mechanisms to increase reliability. The Snapdragon 845 introduces a hardware isolated subsystem called the secure processing unit (SPU), which is designed to add vault-like characteristics to existing layers of Qualcomm Technologies’ mobile security solutions. Doing so makes it possible for improved biometrics security used for authentication, as well as user or application data key management used to encrypt critical information.

Connect: The Snapdragon 845 features our most advanced suite of wireless technologies ever in a mobile platform, with cutting edge LTE, Wi-Fi, and Bluetooth features. The Snapdragon 845 integrates Qualcomm Technologies’ second-generation Gigabit LTE solution – the Snapdragon X20 LTE modem. Its lightning-fast connection speeds allow users to enjoy immersive XR experiences in more places, download a 3GB movie in less than 3 minutes, just before boarding a flight and access large files or apps in the cloud as fast as those stored in their phones’ memory. The Snapdragon X20 modem supports an expanded range of technology and frequency band configurations across licensed, unlicensed and shared radio spectrum – all designed to accelerate global availability of Gigabit LTE as operators prepare for 5G. The modem supports LTE Category 18 peak download speeds of 1.2 Gbps, up to 5x carrier aggregation, License Assisted Access (LAA), Dual SIM-Dual VoLTE as well as 4×4 MIMO on up to 3 aggregated carriers.

Snapdragon 845 also includes diversity-enhanced 60GHz 802.11ad Wi-Fi for more robust multi-gigabit coverage at speeds up to 4.6 Gbps, and integrated 802.11ac Wi-Fi with advanced features that provide up to 16X faster connection setup, simultaneous dual-band support for an ever-expanding set of applications and 30 percent more capacity utilization on carrier Wi-Fi networks, compared to the previous generation. The platform’s proprietary enhancements to Bluetooth 5 allow users to broadcast audio simultaneously to multiple wireless speakers, smartphones or other devices and are designed to reduce battery consumption of wireless earbuds by up to 50 percent compared to the previous generation.

Perform:  Through heterogenous computing, the Snapdragon 845’s new architectures are being built to transform the user experience while providing significant improvements in performance and battery life. The new camera and visual processing architectures will help Snapdragon 845 deliver up to 30 percent power reduction for video capture, games and XR applications compared to the previous generation. Graphics performance and power efficiencies will also garner up to a 30 percent improvement as a result of the new Adreno 630, compared to the previous generation. The new Qualcomm® Kryo™ 385 architecture, built on Arm® Cortex™ technology, will see up to 25 percent performance uplift across gaming, application launch times, and performance intensive applications compared to the previous generation.

“As leaders in mobile technology, we will transform the mobile experience with comprehensive advancements in visual processing, AI, security and connectivity,” said Alex Katouzian, senior vice president and general manager, mobile, Qualcomm Technologies, Inc. “The Snapdragon 845 Mobile Platform is the next horizon of innovation and is going to transform the way people use their mobile devices to make their lives better.”

The Snapdragon 845 Mobile Platform is currently sampling to customers and is expected to begin shipping in commercial devices in early 2018. Snapdragon 845 will power devices such as smartphones, XR headsets and always connected PCs. For more information on the Snapdragon 845, please visit Qualcomm’s site at www.qualcomm.com/snapdragon.

The Snapdragon 845 Mobile Platform features include:

Qualcomm Spectra 280 ISP

-Ultra HD premium capture

-Qualcomm Spectra Module Program, featuring Active Depth Sensing
-MCTF video capture

-Multi-frame noise reduction

-High performance capture up to 16MP @60FPS

-Slow motion video capture (720p @480 fps)

-ImMotion computational photography

 Adreno 630 Visual Processing Subsystem

-30% improved graphics/video rendering and power reduction compared to previous generation

-Room-scale 6 DoF with SLAM

-Adreno foveation, featuring tile rendering, eye tracking, multiView rendering, fine grain preemption
-2K x 2K @ 120Hz, for 2.5x faster display throughput

-Improved 6DoF with hand-tracking and controller support 

Qualcomm® Hexagon™ 685 DSP

-3rd Generation Hexagon Vector DSP (HVX) for AI and imaging

-3rd Generation Qualcomm All-Ways AwareTM Sensor Hub

– Hexagon scalar DSP for audio 

Snapdragon X20 LTE modem

– Support for 1.2 Gbps Gigabit LTE Category 18

– License Assisted Access (LAA)

– Citizens Broadband Radio Service (CBRS) shared radio spectrum

– Dual SIM-Dual VoLTE (DSDV) 

Connectivity

  • Multigigabit 11ad Wi-Fi with diversity module
  • Integrated 2×2 11ac Wi-Fi with Dual Band Simultaneous (DBS) support
  • 11k/r/v: Carrier Wi-Fi enhanced mobility, fast acquisition and congestion mitigation
  • Bluetooth 5 with proprietary enhancements for ultra-low power wireless ear bud support and direct audio broadcast to multiple devices 

Secure Processing Unit

– Biometric authentication (fingerprint, iris, voice, face)

– User and app data protection

– Integrated use-cases such as integrated SIM, Payments, and more 

Qualcomm Aqstic Audio

  • Qualcomm Aqstic audio codec(WCD934x):

Playback:

  • Dynamic range: 130dB, THD+N: -109dB
  • Native DSD support (DSD64/DSD128), PCM up to 384kHz/32bit
  • Low power voice activation: 0.65mA

Record:

  • Dynamic range: 109dB, THD+N: -103dB
  • Sampling: Up to 192kHz/24bit 

Qualcomm® Quick Charge™ 4+ 

Kryo 385 CPU

– Four performance cores up to 2.8GHz (25 percent performance uplift compared to previous generation)

– Four efficiency cores up to 1.8GHz

-2MB shared L3 cache (new)

-3MB system cache (new)

10-nanometer (nm) LPP FinFET process technology

 About Qualcomm

Qualcomm’s technologies powered the smartphone revolution and connected billions of people. We pioneered 3G and 4G – and now we are leading the way to 5G and a new era of intelligent, connected devices. Our products are revolutionizing industries, including automotive, computing, IoT, healthcare and data center, and are allowing millions of devices to connect with each other in ways never before imagined. Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio.  Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, all of our engineering, research and development functions, and all of our products and services businesses, including, our QCT semiconductor business. For more information, visit Qualcomm’s website, OnQ blog, Twitter and Facebook pages.

###

Qualcomm, Snapdragon, Qualcomm Spectra, Adreno, Kryo, and Hexagon are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Qualcomm Aqstic, Qualcomm All-Ways Aware and Quick Charge are trademarks of Qualcomm Incorporated. 

Qualcomm Snapdragon, Qualcomm Spectra, Qualcomm Adreno, Qualcomm Aqstic, Qualcomm Kryo, Qualcomm Hexagon, Qualcomm All-Ways Aware and Qualcomm Quick Charge are products of Qualcomm Technologies, Inc.


Ngày 06, tháng 12, Năm 2017
Press release | Qualcomm |
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GRAPHIC DESIGNER

The Graphic Designer  will be responsible for creating visual elements, such as images, illustrations, and text, to communicate messages through digital, print, and other types of media.  

 

Experience:  2 years at minimum

Employment Type: Full time

 

SCOPE OF WORK

– Design advertising assets for marketing materials, digital banner/illustration for social channels, marketing documents

– Support editing, creating effects, video clips at basic functions

– Support activities that require proper visual such as Photography, filming, set-up, ..

– Support internal team to generate design ideas for content and marketing layout

 

QUALIFICATIONS

– At least 2-year experiences working in the same position (experience in agency is a plus)

– Excel in design software like Illustrator, Photoshop, InDesign

– Able to convey message / idea into design

 – Must have an creative “eye” to match client’s design guideline/style

– Supportive  and Proactive in working with minimum supervision

– Able to work under pressure to meet deadline

– English speaking is preferable

 

VIETNAMESE COPY WRITER

Are you the sort of person for whom the words never stop falling from your fingers? We are always on the lookout for copywriters with a creative flair, a journalism background…or preferably both!

Experience: You tell us! Were you a journalist before? Or were you just the kid that was always asked to read their stories to the class. We’d love to hear your story.

Employment type: Full time – Permanence 

 

KEY RESPONSIBILITIES

  • Experience in either editorial or creative copywriting
  • Existing media network would be advantageous
  • Ability to write on varied topics and for varied media (including traditional, social, online, web and so forth)
  • Spoken English definitely preferred but not essential

 

QUALIFICATIONS

  • A strong command of the Vietnamese language
  • High level of initiative and self-motivation
  • Strong Discipline, Reliable, Committed and Can-do attitude
ACCOUNT EXECUTIVE

—

This position supports senior staff with agency’s client work across a diverse range of sectors. Not only will creative writing and translating skills need to be qualified but Account Executive also needs a good grasp of online social media practices.

Experience:  experience is an advantage

Employment Type: Full time – Permanent

 

SCOPE OF WORK

  • Monitoring  news on newspapers, magazines, online media for opportunities for clients
  • Preparing client reports by daily, weekly, monthly
  • Developing media materials, including news releases, client meeting summaries, articles quarterly/annual report and other written materials in English and Vietnamese
  • Supporting planning, developing and implementing PR plan
  • Building and maintaining media relations
  • Preparing and supervising the production of promotional videos, photographs, and multimedia programs upon request;
  • Supporting  organizing and managing client events, including press conferences, media tour,  promotional client events
  • Managing vendors to control production quality  on behalf of client
  • Collating, analyzing and measuring coverage outcomes

 

QUALIFICATIONS

  • Proactive, quick minded, attention to details personality
  • Good copy writing skill
  • Good written and verbal communication skills in English and Vietnamese
  • Have the interest and drive to learn how to master the core skills and capabilities needed to deliver all aspects of a campaign
  • Design experience would be an advantage
  • Related experience in agency environment preferred
  • Willing to travel when requested

 

 

 

ACCOUNT MANAGER

This position is a key member of the team involving and managing multiple client accounts. While leading and supervising junior staff’s workload, Consultant (or as Account Manager) will be also seen directly managing (or supporting Senior Consultant with) wide range of clients, handling their public reputation through different PR campaigns.

—

Experience:  A minimum of 3-5 year PR experience in working in Corporate or Agency

Employment Type: Full time – Permanence

 

KEY RESPONSIBILITIES:

  • Structuring and implementing PR campaigns and media content, aligning them with the client’s key business objectives
  • Develop media materials, including news releases, articles and other written materials
  • Develop and maintain relationship with media network
  • Liaise with clients and act as key point of contact in support of senior consultants
  • Identify new business opportunities, and sell ideas, promotions and features to clients
  • Manage workloads of multiple projects
  • Organize and manage client events, including press conferences, media tour, promotional client events
  • Manage and supervise the production of promotional videos, photographs, and multimedia programmes upon request;
  • Supervise Account Executive’s workload, provide leadership and direction to the team on key activities and campaigns.
  • Keep track of impending deadlines and ensure all work is completed in a timely manner
  • Ensure all work is completed on time and within budget
  • Track and reconcile project fee and expense budgets
  • Assist in the reporting, analysis and evaluation of PR campaigns
  • Monitor news on newspapers, magazines, online media for opportunities for clients

 

REQUIREMENTS

  • High level of initiative and self-motivation
  • Strong Discipline, Reliable, Committed and Can-do attitute
  • Strong management skill towards Client, Staff, Media, Vendors, Events
  • Have relationships with press and Government contacts
  • Good understanding of social media
  • Good verbal communication skills in English and Vietnamese
  • Willing to travel when requested