IAR appoints SH Consulting as a distributor to support the growing automotive industry in Vietnam
Xem Tiếng Việt 
IAR, the world leader in software and services for embedded development, is pleased to announce that it has appointed SH Consulting as the official distributor of the company in Vietnam. This partnership will allow the two companies to provide software development tools and services to the growing automotive industry in Vietnam.
Vietnam is a growing market in the automotive industry, with companies such as VinFast, Thaco, Hyundai Thanh Cong, Toyota Vietnam, Honda Vietnam, and Ford Vietnam making significant strides. As the industry rapidly grows and evolves, it is essential to have the right technology and expertise to keep pace with the competition. IAR’s software development tools are essential for developers in this market who require mission-critical software that is highly reliable, safe, and secure and needs to meet strict industry standards for quality and safety.
“To ensure the high growth of the Southeast Asian market, we’re delighted to appoint SH Consulting as our representative in Vietnam,” says Kiyo Uemura, Area Vice President of IAR in APAC. “IAR has a long history of providing solutions specifically designed for the automotive industry, and together with SH Consulting’s expertise, we have high hopes of cultivating the Vietnamese automotive ecosystem at this crucial time.”
Southeast Asia, a region of over 675 million in population, is witnessing an overall economic growth rate higher than the global average, becoming one of the major driving forces of world economic development. For Vietnam, the government has been actively pushed new policies and programs to increase competitiveness, especially in telecommunications, information technology and automation. For instance, Vietnam’s automobile market could reach around 900,000 units by 2025, and around 1.8 million vehicles by 2030 due to rising average income. Futhermore, the country’s Internet of Things and Embedded Systems industry also holds immense potential, expected to create a high demand for millions of skilled engineers and professionals over the next two decades.
With IAR’s language tools, developers can create robust and reliable software for embedded systems, ensuring that the software meets the strict safety and quality standards required for automotive applications. These tools can help streamline the development process while improving the overall reliability and safety of the software.
“We are thrilled to be partnering with IAR to provide our customers with the best software development tools and services available,” said Mr. Huynh Vu Hoan, CEO of SH Consulting Vietnam. “With the recent announcement of VinFast raising 2.5 billion dollars of finance to manufacture EVs for the US market, we believe that our partnership with IAR will play a critical role in supporting the growth of the automotive industry in Vietnam.”
“We are thrilled to partner with IAR as a distributor in Vietnam. IAR’s state-of-the-art software reliability enhancing tools and software solutions for embedded systems will provide immense benefits to our clients across industries such as automotive, manufacturing, and IoT,” says Tran Ngoc Anh, CTO of SH Consulting Vietnam, who leads the field application engineering for IAR products. “Our commitment to delivering cutting-edge technology solutions and consulting services to clients across Vietnam is reflected in this partnership. We are looking forward to a successful collaboration with IAR.”
For more information, please visit: https://www.iar.com/
