Canon brings Hanoi into the ‘Big Screen Era’

August 24, 2018
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Canon Marketing Vietnam threw open the doors on the ‘Big Screen Era’ in an event at Hanoi’s International Conference Center, where the imaging leader showcased its incredible range of large-size and high-quality imaging solutions for households and businesses.

With only four months since the company’s Projector Fair in Ho Chi Minh City, Canon has made great strides in establishing its leadership in yet another segment of the imaging market with a range of projectors that cover needs of businesses including the education sector, with that of advanced home-users looking at gaming and cinematic experiences for their living rooms.

The event, held on the second floor of ICC International Conference Center, 35 Hung Vuong, in Hanoi’s Ba Dinh District not only showcased the products, but also offered attendees the chance to participate in various games and to enter an auction where they had a chance to scoop up Canon projectors at unbelievable prices.

As the world leader in imaging equipment and solutions, Canon occupies a very strong position in Vietnam, where it has had an official presence for over 15 years. Canon’s cameras, printers, photocopiers and medical imaging equipment have all built the company’s reputation for excellence and won the trust of consumers for their quality, price and advanced technologies.

Projectors are relatively new to Canon’s Vietnam line-up, making their debut just a few months ago here and quickly gaining the trust of the market among both consumers and businesses across a range of sectors.

Letting customers ‘get their hands dirty’ with the projectors at ‘Big Screen Era’ demonstrates the confidence Canon has in the technical superiority of the range, letting them see for themselves the functionality that they will offer in everything from movie-watching to entertainment, to corporate interaction, to major events.  The dramatic displays offer superior image quality for each need, and technologies including Ultra Short Throw, advanced LCOS platform, lens-replaceable projector for various projection purposes, easy installation and maintenance thanks to the modular design are all present at the showcase of this “Big Screen Era” projector.

Mr. Hiroshi Yokota, Canon Marketing Vietnam General Director, confirmed: “Canon has spent 15 years establishing itself as one of Vietnam’s best loved brands across cameras, printers, scanners and our entire imaging solution range.  Adding the outstanding technology behind our printers both augments and solidifies our strength and continues to build upon the trust customer have in our solutions. ‘Big Screen Era’ will offer an array of realistic simulations that will showcase incredible experience to customer who come, see and try our new Canon projectors.”

The “Big Screen Era” on 24 August features seven key areas, each highlighting key applications of Canon’s projectors. These include:

  • The Interactive Table will give visitors a unique experience with the interaction- integrated projector model. This application is best suited to education or conference rooms. Thanks to Canon’s technology, guests now can use their hands or pens to paint on the projector’s screen with different colors, play games by tapping or taking notes directly on the lecture when needed, etc.
  • The Business Solutions area will replicate a meeting room with full range of printing equipment, security cameras and projectors. As the items are modularized, customers can easily add or remove items to fit with their own company’s scale and space. Logitech will also be participating in this zone, offering online video calling solutions.
  • The Family Movie Theater‘s name says it all. The whole area has been turned into a home cinema with seats and chairs; the layout of a home cinema was design by the Canon engineers themselves. The participants will experience the latest blockbuster movies through a dedicated Canon projector. In addition, the high-end audio layout and luxurious but friendly spaces may leave visitors unwilling to leave.
  • Game Mobile section, two well-known mobile games in Vietnam PUBG Mobile and Lien Quan mobile will be projected on a giant 200-inch screen via a Canon projector. Here, gamers will have a different picture of mobile gaming, not just play on a small screen with difficult operations. With the technology of Canon, mobile gaming experience will appear new and attractive.
  • The Game Console section features a dusty racing track in the Dirt 4 racing game and dramatic ball game in PES 2018. Gaming experience on large screens using Canon projectors, fiery matches or dusty racetracks will be as real as if you were standing in the middle of a stadium or racecourse. Pedal to the medal and firing shots, visitors will have a chance to win prizes if they win in this this section.
  • The Creative Paint Section will guide visitors to the basic drawing steps on the interactive screen incorporate the Wacom drawing board. In addition, upon arrival in this area, visitors will be drawn and printed an extremely adorable Chibi portrait.

Visitors at the “Big Screen Era” exhibition will also have the opportunity to bid for the LV-X420 ultra-low power projector. In addition, exciting games including racing and fruit slicing will offer winners valuable and unexpected prizes.

Worth noting is the 9.30 am session on “Business Projector Solutions” which will take a special focus on the ways in which small and medium size enterprises to equip their businesses with the best technologies and the best returns on their investments, as well as offering additional price promotions for those who order at the event.