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Experience ‘Hong Kong Flavors’ on Cathay Pacific flights

February 26, 2019

Wok-fried lobster in broth with crispy and steamed rice, fish ball and fish cake flat rice noodle soup and soy-braised chicken with Chinese sausage on steamed jasmine rice are among a series of authentic Cantonese dishes that Cathay Pacific customers are now enjoying inflight as part of the airline’s new ‘Hong Kong Flavours’ dining concept.

Launched to celebrate the diversity and vibrancy of the city’s rich gastronomic traditions, Hong Kong Flavours features a variety of signature local specialities available across all cabin classes on long-haul routes from Cathay Pacific’s home hub.

Cathay Pacific General Manager Customer Experience and Design Vivian Lo said that for Hong Kong people, the dishes convey a feeling of home, while also representing a tasty introduction of authentic local flavours for those visiting from abroad.

“It’s not an exaggeration to say that people from Hong Kong are crazy about food; and as Hong Kong’s home airline, it is important that our inflight dining reflects our heritage,” she said.

“Our new dishes are inspired by those you find in local Hong Kong restaurants. These neighbourhood eateries define Hong Kong’s everyday culinary scene and provide simple yet hearty and delicious dishes for those, like our customers, who are always on the move.”

Menu highlights in First Class include braised abalone with flower shiitake and choy sum-layered bean curd, while Business Class passengers can look forward to dishes such as roasted duck with lai fun rice noodles in soup and Hong Kong-style milk tea pudding with tapioca pearls.

Passengers in Premium Economy Class have the option of tasting, among other options, steamed halibut with Tai O preserved mustard greens and steamed jasmine rice as well as yin yang fried rice. Meanwhile, dishes served in Economy Class include Hong Kong-style seafood curry rice.

Enhancements have also been made to Cathay Pacific’s inflight beverage programme. The airline has partnered with renowned local tea purveyor Fook Ming Tong to present a premium range of Chinese teas, including jasmine, oolong and pu’er, to be rolled out progressively in Economy Class.

To celebrate the Year of the Pig, Cathay Pacific will be serving a selection of auspicious dishes throughout the rest of February. These special festive offerings include braised garoupa with bean curd and shiitake mushrooms and E fu noodle soup with crab meat sauce.

Hong Kong Flavours is Cathay Pacific’s newest inflight dining concept and follows on from the summer launch of the airline’s well-received restaurant-style Business Class service, which is being introduced on all long-haul flights.

“Hong Kong Flavours” menu from February to April 2019:

 

Cabin Class Menu
First Class Braised abalone with flower shiitake and choy sum-layered bean curd
Braised garoupa with bean curd and shiitake mushrooms in ginger and scallion sauce
Business Class E fu noodle soup with crab meat sauce
Roasted duck with lai fun rice noodles in soup
Coconut and red bean pudding
Hong Kong-style milk tea pudding with tapioca pearls
Osmanthus jelly with wolfberries
Premium Economy Class Baked seafood rice with tomato sauce
  Steamed halibut with Tai O preserved mustard greens and steamed jasmine rice
Economy Class Soy-braised chicken with Chinese sausage on steamed jasmine rice
Hong Kong-style seafood curry rice

Ngày 26, tháng 02, Năm 2019
Cathay Pacific | hong kong flavors |
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GRAPHIC DESIGNER

The Graphic Designer  will be responsible for creating visual elements, such as images, illustrations, and text, to communicate messages through digital, print, and other types of media.  

 

Experience:  2 years at minimum

Employment Type: Full time

 

SCOPE OF WORK

– Design advertising assets for marketing materials, digital banner/illustration for social channels, marketing documents

– Support editing, creating effects, video clips at basic functions

– Support activities that require proper visual such as Photography, filming, set-up, ..

– Support internal team to generate design ideas for content and marketing layout

 

QUALIFICATIONS

– At least 2-year experiences working in the same position (experience in agency is a plus)

– Excel in design software like Illustrator, Photoshop, InDesign

– Able to convey message / idea into design

 – Must have an creative “eye” to match client’s design guideline/style

– Supportive  and Proactive in working with minimum supervision

– Able to work under pressure to meet deadline

– English speaking is preferable

 

VIETNAMESE COPY WRITER

Are you the sort of person for whom the words never stop falling from your fingers? We are always on the lookout for copywriters with a creative flair, a journalism background…or preferably both!

Experience: You tell us! Were you a journalist before? Or were you just the kid that was always asked to read their stories to the class. We’d love to hear your story.

Employment type: Full time – Permanence 

 

KEY RESPONSIBILITIES

  • Experience in either editorial or creative copywriting
  • Existing media network would be advantageous
  • Ability to write on varied topics and for varied media (including traditional, social, online, web and so forth)
  • Spoken English definitely preferred but not essential

 

QUALIFICATIONS

  • A strong command of the Vietnamese language
  • High level of initiative and self-motivation
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ACCOUNT EXECUTIVE

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This position supports senior staff with agency’s client work across a diverse range of sectors. Not only will creative writing and translating skills need to be qualified but Account Executive also needs a good grasp of online social media practices.

Experience:  experience is an advantage

Employment Type: Full time – Permanent

 

SCOPE OF WORK

  • Monitoring  news on newspapers, magazines, online media for opportunities for clients
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  • Supporting planning, developing and implementing PR plan
  • Building and maintaining media relations
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QUALIFICATIONS

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  • Design experience would be an advantage
  • Related experience in agency environment preferred
  • Willing to travel when requested

 

 

 

ACCOUNT MANAGER

This position is a key member of the team involving and managing multiple client accounts. While leading and supervising junior staff’s workload, Consultant (or as Account Manager) will be also seen directly managing (or supporting Senior Consultant with) wide range of clients, handling their public reputation through different PR campaigns.

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Experience:  A minimum of 3-5 year PR experience in working in Corporate or Agency

Employment Type: Full time – Permanence

 

KEY RESPONSIBILITIES:

  • Structuring and implementing PR campaigns and media content, aligning them with the client’s key business objectives
  • Develop media materials, including news releases, articles and other written materials
  • Develop and maintain relationship with media network
  • Liaise with clients and act as key point of contact in support of senior consultants
  • Identify new business opportunities, and sell ideas, promotions and features to clients
  • Manage workloads of multiple projects
  • Organize and manage client events, including press conferences, media tour, promotional client events
  • Manage and supervise the production of promotional videos, photographs, and multimedia programmes upon request;
  • Supervise Account Executive’s workload, provide leadership and direction to the team on key activities and campaigns.
  • Keep track of impending deadlines and ensure all work is completed in a timely manner
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  • Track and reconcile project fee and expense budgets
  • Assist in the reporting, analysis and evaluation of PR campaigns
  • Monitor news on newspapers, magazines, online media for opportunities for clients

 

REQUIREMENTS

  • High level of initiative and self-motivation
  • Strong Discipline, Reliable, Committed and Can-do attitute
  • Strong management skill towards Client, Staff, Media, Vendors, Events
  • Have relationships with press and Government contacts
  • Good understanding of social media
  • Good verbal communication skills in English and Vietnamese
  • Willing to travel when requested