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Vietnam’s UHNWIs double in past five years

May 30, 2023
vi-lang Xem Tiếng Việt

According to the latest edition of The Wealth Report (Wealth Sizing Model), Knight Frank’s flagship report – the number of Ultra High Net Worth Individuals (UHNWI) in Vietnam almost doubled between 2017 and 2022.

From 583 individuals with a net-worth in excess of US$30 million in 2017, that number had risen to 1,059 by the end of last year, representing growth in the category of 82% in the period. Knight Frank is predicting this number to grow to just under 1,300 by 2027, another 22% growth, and representing growth in the UHNWI category of 122% for the decade.

This is mirrored by growth in the High Net Worth Individuals (HNWI) category for the nation, which saw individuals with a net worth exceeding US$1 million grow by 70% in the past five years, and set to grow by an incredible 173% in the decade from 2017-2027.

This was part of an Asia-wide growth trend that saw Singapore, Malaysia, and Indonesia rank as part of the top 10 fastest-growing UHNW markets, seeing their wealth populations expand by 7-9%. In Asia Pacific, the UHNW population experienced a substantial growth of nearly 51% within the period spanning five years leading up to 2022. Although growth is forecasted to slow to 40% over the next five years, the region still leads the world in wealth creation.

Christine Li, Head of Research at Knight Frank Asia-Pacific, shares: “According to the latest issue of The Wealth Report by Knight Frank, the Asia-Pacific (APAC) population of ultra-high-net-worth individuals (UHNWIs) declined by 5.7% in 2022, after a record climb of 7.5% in 2021. Despite so, 3 out of 10 markets that saw the fastest-growing UHNWIs globally were from Singapore, Indonesia, and Malaysia at 7.0% – 9.0%. Taking the longer view, the wealth story remains compelling as the region will continue to lead the pack in the unending wealth expansion with plenty more opportunities for UHNWs to discover.”

Victoria Garrett, Head of Residential at Knight Frank Asia-Pacific, adds: “While the UHNW population contracted last year, the number of high-net-worth individuals (HNWIs), those with US$1m or more in net assets, expanded by 2.9% to almost 70 million worldwide. The top three countries for HNWIs’ growth were Malaysia, Brazil and Indonesia. Additionally, 100 prime residential markets globally saw average price growth of 5.2% and luxury investment assets grew 16%. The top 10 global locations for forecast growth are dominated by European and Asian economies. The region’s economic growth story will remain urban-centric, and its residential investment landscape will continue to be defined by its prime urban cores. Underpinned by its high rates of urbanisation, investors can look forward to a more sustainable growth trajectory and wealth preservation profile.”

DOWNLOAD THE WEALTH REPORT 2023 HERE AND CLICK HERE TO WATCH THE GLOBAL LAUNCH OF THE WEALTH REPORT


Dân số siêu giàu tăng gấp đôi trong vòng 5 năm tại Việt Nam

Ngày 30, tháng 05, Năm 2023

Theo ấn bản mới nhất của Báo cáo Thịnh vượng (Mô hình Định giá Tài sản) vừa được công ty Knight Frank phát hành, số lượng người siêu giàu (UHNWI) tại Việt Nam đã tăng gần gấp đôi trong khoảng thời gian từ năm 2017 đến năm 2022.

Từ 583 cá nhân ở Việt Nam có tài sản ròng trên 30 triệu USD năm 2017, đến cuối năm ngoái con số này đã lên đến 1.059, tăng 82% chỉ sau 5 năm. Knight Frank dự báo đến năm 2027 con số này sẽ gần chạm mốc 1.300, thêm 22% so với hiện tại, và tương đương mức tăng 122% trong vòng 10 năm.

Không chỉ có vậy, dân số giàu (HNWI) – những cá nhân có tài sản từ 1 triệu USD trở lên – của Việt Nam cũng tăng 70% trong 5 năm qua, và dự kiến sẽ tăng vọt 173% chỉ trong 10 năm từ 2017 đến 2027.
Sự thay đổi trong nhóm dân số giàu và siêu giàu tại Việt Nam cũng nằm trong xu hướng thịnh vượng trên toàn Châu Á, theo đó Singapore, Malaysia và Indonesia dẫn đầu các thị trường có dân số siêu giàu tăng trưởng nhanh nhất, khoảng 7-9%. Tại khu vực Châu Á-Thái Bình Dương, lượng dân số siêu giàu đã tăng ngoạn mục gần 51% trong vòng 5 năm tính đến năm 2022. Mặc dù có dự đoán rằng mức tăng trưởng này sẽ giảm còn 40% trong vòng 5 năm tới, đây vẫn là khu vực dẫn đầu thế giới về tốc độ tăng trưởng phồn vinh thịnh vượng.

Bà Christine Li, Giám đốc Dịch vụ Nghiên cứu khu vực Châu Á-Thái Bình Dương tại Knight Frank chia sẻ: “Theo số liệu từ Báo cáo Thịnh vượng mới nhất của Knight Frank, sau mức tăng kỷ lục 7,5% năm 2021 thì dân số siêu giàu Châu Á-Thái Bình Dương lại giảm 5,7% trong năm 2022. Dù vậy, 3 trong số 10 thị trường có dân số siêu giàu tăng trưởng mạnh nhất toàn cầu là các quốc gia Đông Nam Á Singapore, Indonesia và Malaysia, với mức tăng từ 7-9%. Nhìn về lâu dài, khu vực này vẫn còn rất nhiều tiềm năng và triển vọng để phát triển thịnh vượng, dẫn đầu về lượng dân số siêu giàu và cơ hội phát triển kinh tế.”

Bà Victoria Garrett, Giám đốc Dịch vụ Bất động sản nhà ở khu vực Châu Á-Thái Bình Dương tại Knight Frank cũng bổ sung: “Mặc dù lượng dân số siêu giàu giảm trong năm ngoái, số lượng người giàu sở hữu tài sản có giá trị từ 1 triệu USD trở lên vẫn tăng thêm 2,9%, đạt gần 70 triệu người trên toàn thế giới. Ba quốc gia dẫn đầu về mặt này là Malaysia, Brazil và Indonesia. Thêm vào đó, 100 thị trường bất động sản hạng sang trên toàn cầu cũng tăng giá trung bình 5,2%, và giá trị tài sản đầu tư cao cấp tăng thêm 16%. Theo dự báo, top 10 tăng trưởng toàn cầu vẫn sẽ do các nền kinh tế Châu Âu và Châu Á thống trị. Tăng trưởng kinh tế Châu Á-Thái Bình Dương vẫn tập trung vào khu vực đô thị, và thị trường bất động sản nhà ở cũng được quyết định ở phân khúc cao cấp tại thành thị. Nhờ vào tỉ lệ đô thị hoá cao trong khu vực, các nhà đầu tư có thể kỳ vọng vào một quỹ đạo tăng trưởng bền vững hơn và củng cố tài sản của mình hiệu quả hơn.”

APAC | HNWI | Knight Frank | Press release | UHNW | UHNWI | Vietnam | Wealth Report |
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GRAPHIC DESIGNER

The Graphic Designer  will be responsible for creating visual elements, such as images, illustrations, and text, to communicate messages through digital, print, and other types of media.  

 

Experience:  2 years at minimum

Employment Type: Full time

 

SCOPE OF WORK

– Design advertising assets for marketing materials, digital banner/illustration for social channels, marketing documents

– Support editing, creating effects, video clips at basic functions

– Support activities that require proper visual such as Photography, filming, set-up, ..

– Support internal team to generate design ideas for content and marketing layout

 

QUALIFICATIONS

– At least 2-year experiences working in the same position (experience in agency is a plus)

– Excel in design software like Illustrator, Photoshop, InDesign

– Able to convey message / idea into design

 – Must have an creative “eye” to match client’s design guideline/style

– Supportive  and Proactive in working with minimum supervision

– Able to work under pressure to meet deadline

– English speaking is preferable

 

VIETNAMESE COPY WRITER

Are you the sort of person for whom the words never stop falling from your fingers? We are always on the lookout for copywriters with a creative flair, a journalism background…or preferably both!

Experience: You tell us! Were you a journalist before? Or were you just the kid that was always asked to read their stories to the class. We’d love to hear your story.

Employment type: Full time – Permanence 

 

KEY RESPONSIBILITIES

  • Experience in either editorial or creative copywriting
  • Existing media network would be advantageous
  • Ability to write on varied topics and for varied media (including traditional, social, online, web and so forth)
  • Spoken English definitely preferred but not essential

 

QUALIFICATIONS

  • A strong command of the Vietnamese language
  • High level of initiative and self-motivation
  • Strong Discipline, Reliable, Committed and Can-do attitude
ACCOUNT EXECUTIVE

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This position supports senior staff with agency’s client work across a diverse range of sectors. Not only will creative writing and translating skills need to be qualified but Account Executive also needs a good grasp of online social media practices.

Experience:  experience is an advantage

Employment Type: Full time – Permanent

 

SCOPE OF WORK

  • Monitoring  news on newspapers, magazines, online media for opportunities for clients
  • Preparing client reports by daily, weekly, monthly
  • Developing media materials, including news releases, client meeting summaries, articles quarterly/annual report and other written materials in English and Vietnamese
  • Supporting planning, developing and implementing PR plan
  • Building and maintaining media relations
  • Preparing and supervising the production of promotional videos, photographs, and multimedia programs upon request;
  • Supporting  organizing and managing client events, including press conferences, media tour,  promotional client events
  • Managing vendors to control production quality  on behalf of client
  • Collating, analyzing and measuring coverage outcomes

 

QUALIFICATIONS

  • Proactive, quick minded, attention to details personality
  • Good copy writing skill
  • Good written and verbal communication skills in English and Vietnamese
  • Have the interest and drive to learn how to master the core skills and capabilities needed to deliver all aspects of a campaign
  • Design experience would be an advantage
  • Related experience in agency environment preferred
  • Willing to travel when requested

 

 

 

ACCOUNT MANAGER

This position is a key member of the team involving and managing multiple client accounts. While leading and supervising junior staff’s workload, Consultant (or as Account Manager) will be also seen directly managing (or supporting Senior Consultant with) wide range of clients, handling their public reputation through different PR campaigns.

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Experience:  A minimum of 3-5 year PR experience in working in Corporate or Agency

Employment Type: Full time – Permanence

 

KEY RESPONSIBILITIES:

  • Structuring and implementing PR campaigns and media content, aligning them with the client’s key business objectives
  • Develop media materials, including news releases, articles and other written materials
  • Develop and maintain relationship with media network
  • Liaise with clients and act as key point of contact in support of senior consultants
  • Identify new business opportunities, and sell ideas, promotions and features to clients
  • Manage workloads of multiple projects
  • Organize and manage client events, including press conferences, media tour, promotional client events
  • Manage and supervise the production of promotional videos, photographs, and multimedia programmes upon request;
  • Supervise Account Executive’s workload, provide leadership and direction to the team on key activities and campaigns.
  • Keep track of impending deadlines and ensure all work is completed in a timely manner
  • Ensure all work is completed on time and within budget
  • Track and reconcile project fee and expense budgets
  • Assist in the reporting, analysis and evaluation of PR campaigns
  • Monitor news on newspapers, magazines, online media for opportunities for clients

 

REQUIREMENTS

  • High level of initiative and self-motivation
  • Strong Discipline, Reliable, Committed and Can-do attitute
  • Strong management skill towards Client, Staff, Media, Vendors, Events
  • Have relationships with press and Government contacts
  • Good understanding of social media
  • Good verbal communication skills in English and Vietnamese
  • Willing to travel when requested