According to a global survey from digital travel platform, Agoda, 25% of Vietnamese respondents says in 2021 they are looking forward to doing things that matter/make a difference, followed by being able to travel unhindered (23%) and spending more quality time with loved ones (23%).

The ‘What Matters 2021’ survey for Agoda found that globally people are committed to traveling differently in 2021. Planning to travel more with friends and family in 2021, taking more spontaneous trips as well as making more eco-friendly travel choices are the top three travel priorities in the new year.

“2020 was a year of survival and of making the best of it. Despite all that struggle and hardship, our research shows that there’s a global desire for travel, connection, meaning and spending time with friends and family. Travel will resume eventually, because, ultimately, the human desire to travel is unstoppable,” said Tim Hughes, Vice President of Corporate Development, Agoda.

“At Agoda, we believe in the future of travel. Our research backs this up, confirming that travel is one of the top things people look forward to in 2021. More than that – people are committed to making a difference, traveling with people who matter, open to more unplanned, last-minute trips, and considering the environmental impact they make as they travel.”

Doing things that matter or make a difference is what Indonesians, Taiwanese, and Vietnamese are most looking forward to, in which it was 25% among Vietnamese. Vietnamese respondents also says in 2021 they are looking forward to being able to travel unhindered (23%) and spending more quality time with loved ones (23%).

Respondents from China (1.2%), Japan (1.5%) and UK (2%) have the smallest proportion that are looking forward to being done with remote working, while Filipinos (9%), Vietnamese (7%) and Indonesians (7%) are more likely to look forward to returning to office.

Also, according to the survey, Vietnamese are likely to commit to traveling more with friends/family (33%), making more eco-friendly travel choices (27%), and taking more spontaneous trips (14%). Those aged 18-24 and 35-44 are most looking forward to making a difference in 2021. Vietnamese aged 25-34 are looking forward to quality time with their loved ones, while those 45-54 and 55+ are looking forward to being able to travel unhindered.

Vietnamese, South Koreans, Filipinos, Thais and Indonesians are more likely to commit to travel sustainably. Commitment to making more eco-friendly travel choices comes in second for these markets. In terms of age group in Vietnam, traveling with loved ones is the top commitment for Vietnamese respondents 18-24, 25-34, 35-44, while making eco-friendly travel choices was the top commitment for those in age groups 44-54 and 55+.

Note:

All figures, unless otherwise stated, are from YouGov Singapore PTE Limited. Total sample size was 16,064 adults. Fieldwork was undertaken between 10^th and 16^th December. The survey was carried out online. The figures have been weighted and are representative of adults in the respective countries (aged 18+). Additional country breakdown can be found in the Agoda Press Room.