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Agoda reveals 33% search-surge following 90-day evisa reinstatement

July 26, 2023
vi-lang Xem Tiếng Việt

Following the National Assembly’s recent reinstatement of 90-day visas for Vietnam-bound travelers, online travel platform Agoda today released search data indicating a 33% surge in interest recorded in the two weeks immediately following the announcement.

Ratified by the National Assembly on June 24 and set to take effect on August 15, this comprehensive policy reform has already garnered overwhelming approval from travelers worldwide.

Leading the way are French tourists, who delivered an incredible 72% surge in accommodation searches in the fortnight after the announcement compared to the preceding two weeks.

Other countries, including the Netherlands (45%), New Zealand (41%), Germany (40%), and the USA (38%), also witnessed significant spikes in interest in visiting Vietnam.

Search markets by growth%
1France72
2Netherlands45
3New Zealand41
4Germany40
5USA38
6Australia31
7Spain29
8UK19
9Switzerland14
10Canada7

In terms of total searches, the US led the way, ahead of Australia, Canada and Germany for the period immediately following the announcement of liberalized visa policies.

Agoda’s data analysis focused on long-haul travelers from North America, the EU, and Australia-New Zealand, who have faced stricter visa restrictions compared to their counterparts in Southeast Asia and the broader Asia Pacific region. These travelers often endure longer and costlier return flights, making them more inclined to seek extended vacations compared to those within a shorter flight radius.

The search data bodes well for Vietnam’s national objective of attracting 8 million tourists by the end of the year. The nation recently reported receiving 5.57 million visitors thus far in the year.

Agoda data bears out the claim that more lenient visa processes, in addition to promotion and increased flight-pairings are already contributing to this goal, citing India as an example.  Following the introduction of e-visas for Indian nationals, Agoda saw India rise from Vietnam’s eighth largest international booking market to its second – behind only South Korea.

About the data:

Agoda analyzed hotel searches between 9 and 23 June 2023 and 24 June and 9 July 2023, by travelers from North America, Europe, and Australia-New Zealand.


Agoda tiết lộ lượt tìm kiếm tăng 33% sau khi thời hạn thị thực điện tử được nâng lên 90 ngày

Ngày 26, tháng 07, Năm 2023

Sau khi Quốc hội vừa thông qua việc nâng thời hạn e-visa lên 90 ngày cho du khách đến Việt Nam, nền tảng du lịch trực tuyến Agoda đã công bố dữ liệu tìm kiếm cho thấy số lượt tìm kiếm tăng 33% trong hai tuần ngay sau thông báo.

Được Quốc hội thông qua vào ngày 24 tháng 6 và có hiệu lực từ ngày 15 tháng 8, chính sách đổi mới toàn diện này đã nhận được sự tán thành từ các du khách trên toàn thế giới.

Đứng đầu là mức tăng đáng kể về số lượt tìm kiếm nơi lưu trú của du khách đến từ Pháp khi tăng 72% trong hai tuần sau thông báo, so với hai tuần trước đó.

Các quốc gia khác bao gồm Hà Lan (45%), New Zealand (41%), Đức (40%) và Mỹ (38%) cũng ghi nhận mức tăng đáng kể về lượt quan tâm du lịch đến Việt Nam.

Lượt tìm kiếm các thị trường
theo tỷ lệ gia tăng

%
1 Pháp 72
2 Hà Lan 45
3 New Zealand 41
4 Đức 40
5 Mỹ 38
6 Úc 31
7 Tây Ban Nha 29
8 Vương quốc Anh 19
9 Thụy Sĩ 14
10 Canada 7

Ngay sau khi chính sách e-visa linh hoạt được thông qua, Mỹ đã dẫn đầu về tổng lượt tìm kiếm, vượt qua Úc, Canada và Đức.

Phân tích dữ liệu của Agoda tập trung vào khách du lịch bay chặng dài đến từ Bắc Mỹ, quốc gia khối EU, Úc – New-Zealand vướng phải chính sách visa nghiêm ngặt hơn so với việc nhập cảnh các nước Đông Nam Á khác và rộng hơn là ở khu vực châu Á Thái Bình Dương. Những du khách này thường phải di chuyển bằng các chuyến bay khứ hồi dài và đắt đỏ hơn, khiến họ có xu hướng lên kế hoạch đi nghỉ dài hạn hơn so với du khách đến từ các khu vực gần lân cận.

Các dữ liệu tìm được cho thấy tín hiệu tích cực đối với mục tiêu thu hút 8 triệu khách du lịch của Việt Nam vào cuối năm. Theo báo cáo mới đây của Việt Nam, quốc gia đã đón khoảng 5,57 triệu du khách tính từ đầu năm đến nay.

Dữ liệu của Agoda cho thấy sự linh hoạt và dễ dàng hơn trong các quy trình cấp visa cùng hoạt động quảng bá và tăng cường các chuyến bay kết hợp đã góp phần hiện thực hóa mục tiêu này, mà Ấn Độ là ví dụ điển hình. Sau khi Việt Nam đưa ra chính sách cấp thị thực điện tử (e-visa) cho công dân Ấn Độ, Agoda nhận thấy rằng, Ấn Độ từ vị trí thứ 8 đã vươn lên trở thành thị trường quốc tế có lượng đặt phòng lớn thứ hai tại Việt Nam, chỉ sau Hàn Quốc.

Về dữ liệu

Agoda đã phân tích các lượt tìm kiếm khách sạn của những du khách đến từ Bắc Mỹ, Châu Âu, Úc và New Zealand từ ngày 9 đến ngày 23 tháng 6 năm 2023 và từ ngày 24 tháng 6 đến ngày 9 tháng 7 năm 2023.

agoda | Vietnam | visa |
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GRAPHIC DESIGNER

The Graphic Designer  will be responsible for creating visual elements, such as images, illustrations, and text, to communicate messages through digital, print, and other types of media.  

 

Experience:  2 years at minimum

Employment Type: Full time

 

SCOPE OF WORK

– Design advertising assets for marketing materials, digital banner/illustration for social channels, marketing documents

– Support editing, creating effects, video clips at basic functions

– Support activities that require proper visual such as Photography, filming, set-up, ..

– Support internal team to generate design ideas for content and marketing layout

 

QUALIFICATIONS

– At least 2-year experiences working in the same position (experience in agency is a plus)

– Excel in design software like Illustrator, Photoshop, InDesign

– Able to convey message / idea into design

 – Must have an creative “eye” to match client’s design guideline/style

– Supportive  and Proactive in working with minimum supervision

– Able to work under pressure to meet deadline

– English speaking is preferable

 

VIETNAMESE COPY WRITER

Are you the sort of person for whom the words never stop falling from your fingers? We are always on the lookout for copywriters with a creative flair, a journalism background…or preferably both!

Experience: You tell us! Were you a journalist before? Or were you just the kid that was always asked to read their stories to the class. We’d love to hear your story.

Employment type: Full time – Permanence 

 

KEY RESPONSIBILITIES

  • Experience in either editorial or creative copywriting
  • Existing media network would be advantageous
  • Ability to write on varied topics and for varied media (including traditional, social, online, web and so forth)
  • Spoken English definitely preferred but not essential

 

QUALIFICATIONS

  • A strong command of the Vietnamese language
  • High level of initiative and self-motivation
  • Strong Discipline, Reliable, Committed and Can-do attitude
ACCOUNT EXECUTIVE

—

This position supports senior staff with agency’s client work across a diverse range of sectors. Not only will creative writing and translating skills need to be qualified but Account Executive also needs a good grasp of online social media practices.

Experience:  experience is an advantage

Employment Type: Full time – Permanent

 

SCOPE OF WORK

  • Monitoring  news on newspapers, magazines, online media for opportunities for clients
  • Preparing client reports by daily, weekly, monthly
  • Developing media materials, including news releases, client meeting summaries, articles quarterly/annual report and other written materials in English and Vietnamese
  • Supporting planning, developing and implementing PR plan
  • Building and maintaining media relations
  • Preparing and supervising the production of promotional videos, photographs, and multimedia programs upon request;
  • Supporting  organizing and managing client events, including press conferences, media tour,  promotional client events
  • Managing vendors to control production quality  on behalf of client
  • Collating, analyzing and measuring coverage outcomes

 

QUALIFICATIONS

  • Proactive, quick minded, attention to details personality
  • Good copy writing skill
  • Good written and verbal communication skills in English and Vietnamese
  • Have the interest and drive to learn how to master the core skills and capabilities needed to deliver all aspects of a campaign
  • Design experience would be an advantage
  • Related experience in agency environment preferred
  • Willing to travel when requested

 

 

 

ACCOUNT MANAGER

This position is a key member of the team involving and managing multiple client accounts. While leading and supervising junior staff’s workload, Consultant (or as Account Manager) will be also seen directly managing (or supporting Senior Consultant with) wide range of clients, handling their public reputation through different PR campaigns.

—

Experience:  A minimum of 3-5 year PR experience in working in Corporate or Agency

Employment Type: Full time – Permanence

 

KEY RESPONSIBILITIES:

  • Structuring and implementing PR campaigns and media content, aligning them with the client’s key business objectives
  • Develop media materials, including news releases, articles and other written materials
  • Develop and maintain relationship with media network
  • Liaise with clients and act as key point of contact in support of senior consultants
  • Identify new business opportunities, and sell ideas, promotions and features to clients
  • Manage workloads of multiple projects
  • Organize and manage client events, including press conferences, media tour, promotional client events
  • Manage and supervise the production of promotional videos, photographs, and multimedia programmes upon request;
  • Supervise Account Executive’s workload, provide leadership and direction to the team on key activities and campaigns.
  • Keep track of impending deadlines and ensure all work is completed in a timely manner
  • Ensure all work is completed on time and within budget
  • Track and reconcile project fee and expense budgets
  • Assist in the reporting, analysis and evaluation of PR campaigns
  • Monitor news on newspapers, magazines, online media for opportunities for clients

 

REQUIREMENTS

  • High level of initiative and self-motivation
  • Strong Discipline, Reliable, Committed and Can-do attitute
  • Strong management skill towards Client, Staff, Media, Vendors, Events
  • Have relationships with press and Government contacts
  • Good understanding of social media
  • Good verbal communication skills in English and Vietnamese
  • Willing to travel when requested