Agoda Reveals Growing International Interest in Vietnam

December 7, 2023
vi-lang Xem Tiếng Việt

2023 data reveals almost 3x more searches for travel to Vietnam compared to 2022

Digital travel platform Agoda today unveiled its 2023 Search Data report highlighting an increase in searches related to travel to and within Vietnam. The data, which showcases the evolving travel patterns of both international visitors to Vietnam and Vietnamese travelers looking to explore global destinations, revealed an extraordinary 298% year-on-year increase in inbound searches for Vietnam. 

“Vietnam this year has consistently grown in attractiveness to travelers around the world – with the nation becoming ever more accessible. The authorities have effectively promoted the nation to markets abroad. And the popularity of Vietnam has also increased because of liberalizing visa policies, and of course through the great travel deals available every day on Agoda” said Lam Vu, Country Director Vietnam at Agoda.

The top five nations looking to travel to Vietnam were:

  1. South Korea
  2. USA
  3. Japan
  4. Thailand
  5. Singapore

Meanwhile, Vietnamese travelers were also looking further afield to satisfy their hunger for travel with outbound searches from travelers here surging by 45%.  

Top 5 Searched International Markets for Vietnamese Travelers:

  1. Thailand
  2. Singapore
  3. South Korea
  4. Japan
  5. Malaysia

Capital cities from the most popular markets also feature in the top five destinations list, Bangkok, Singapore, Seoul and Tokyo taking top honors among travelers from the southeast Asian nation. Taipei rounds of the city destination rank.

Interestingly, even with the appetite of Vietnam’s travelers for international getaways growing by 45%, domestic searches for Vietnamese destinations also increased: there were 17% more searches for travel within Vietnam’s own borders.

Within Vietnam, the top searched destinations by local travelers were:

  1. Ho Chi Minh City
  2. Vung Tau
  3. Da Nang
  4. Hanoi
  5. Dalat

Commenting on the findings, Lam said, “The increase of travel searches for Vietnam is a testament to the country’s appeal as a destination and the growing wanderlust among its residents. The data reflects not only a heightened interest in exploring international destinations but also a strong desire to discover the diverse landscapes and cultural richness within Vietnam itself.”