Matterhorn Communications
  • Home
  • Our Expertise
  • Our Clients
  • Our Team
  • News & Events
    • Press Releases
    • Videos
  • Work With Us
  • Contact Us

Agoda uses ChatGPT to serenade Valentine’s Day hotspots

February 20, 2023
vi-lang Xem Tiếng Việt

Tokyo, Bangkok, and Singapore are this year’s most popular Valentine’s Day getaways in Asia, global digital travel platform Agoda revealed. The three Asian capitals are the most searched cities by couples celebrating on February 14th this year. To pay homage to these and other romantic hotspots in the top 14 searched destinations, Agoda commissioned AI-powered chatbot ChatGPT to compose unique poems.

Being the hot new thing, recently introduced chatbot ChatGPT already has millions falling in love with its capabilities. When asked by Agoda to channel its inner artificial intelligence-Shakespeare the chatbot composed lines like ‘From Pad Thai to Tom Yum Goong, Bangkok’s food is a taste that lingers on’ (Bangkok, Thailand), ‘With every visit, I’m captured whole, in this gem of India, I find my goal’ (Goa, India), and ‘Mount Fuji in the distance, a sight to behold. Tokyo, a city that never gets old’ (Tokyo, Japan).

Using ChatGPT to compose poetry may be a gimmick, but the artificial intelligence technology powering the chatbot is beyond promising, said Omri Morgenshtern, Chief Executive Officer of Agoda: “We’re all about hassle-free travel at Agoda and a technological leap like this has a lot of potential to further enhance the booking experience on digital travel platforms. We’ll be paying close attention as Agoda is already among the frontrunners exploring how technology can be applied in a practical way to help make travel more accessible to all.”

Lovebirds in the Asia Pacific are opting to spend time together in energetic cosmopolitan cities this Valentine’s Day, with eight of the top ten destinations being city-based trips. Other destinations where cupid’s arrow meets its target include beach destinations like Bali, Goa, Da Nang and Dubai. For each destination, Agoda asked ChatGPT to pay tribute in the form of a poem, which has then in some cases been translated by the chatbot to the destination’s local language.

Read more of the AI-generated poems on Agoda.com/press


Agoda “đặt hàng” ChatGPT làm thơ ngợi ca những điểm đến nóng của mùa lễ Valentine

Ngày 20, tháng 02, Năm 2023

Nền tảng cung cấp dịch vụ du lịch trực tuyến Agoda tiết lộ Tokyo, Bangkok và Singapore là những địa điểm nghỉ dưỡng phổ biến nhất trong dịp lễ Valentine 2023 ở Châu Á. Cụ thể, đây là ba thành phố được các cặp đôi tìm kiếm nhiều nhất trong dịp 14 tháng 2 năm nay. Nhằm tôn vinh những thành phố này cùng các điểm đến lãng mạn khác thuộc top 14 địa điểm được tìm kiếm hàng đầu, Agoda đã sử dụng ChatGPT – ứng dụng trò chuyện dựa trên AI – để sáng tác những bài thơ độc đáo.

Là phần mềm trí tuệ nhân tạo mới thu hút đông đảo sự chú ý gần đây, công cụ ChatGPT nhanh chóng chiếm được cảm tình của hàng triệu người dùng trên toàn thế giới. Khi được Agoda yêu cầu sáng tác thơ theo phong cách Shakespeare, ChatGPT ngay lập tức “nhả” thơ về Bangkok (Thái Lan) “From Pad Thai to Tom Yum Goong, Bangkok’s food is a taste that lingers on” (tạm dịch “Từ món Pad Thái đến Tom Yum, ẩm thực Bangkok hấp dẫn không thể chối từ”), về Goa (Ấn Độ) “With every visit, I’m captured whole, in this gem of India, I find my goal” (”Mỗi lần ghé thăm, tôi hoàn toàn bị chinh phục bởi vẻ đẹp của Viên ngọc Ấn Độ và tìm thấy trọn vẹn mục tiêu chuyến đi”), và cho Tokyo (Nhật Bản) “Mount Fuji in the distance, a sight to behold. Tokyo, a city that never gets old” (“Ngọn Phú Sĩ ở trời xa, muốn nhìn ngắm mãi không quên. Tokyo, thành phố vẻ đẹp vượt thời gian”).

Ông Omri Morgenshtern, Giám đốc Điều hành của Agoda cho rằng tuy việc sử dụng ChatGPT để sáng tác thơ được xem là một mẹo thu hút sự chú ý, việc áp dụng công nghệ trí tuệ nhân tạo trong chatbot là một thành tựu rất hứa hẹn. “Agoda luôn hướng đến trải nghiệm du lịch ít thao tác, do đó bước ngoặt về công nghệ như thế này càng góp phần nâng cao hơn nữa các trải nghiệm đặt dịch vụ trên các nền tảng du lịch trực tuyến. Chúng tôi đặc biệt quan tâm tới lĩnh vực này vì Agoda là một trong những công ty đi đầu trong việc áp dụng công nghệ vào thực tiễn để giúp chuyến du lịch của mọi người trở nên dễ dàng hơn”, ông Omri cho biết.

Với tám trong mười điểm đến hàng đầu đều nằm trong thành phố, có thể thấy những đôi uyên ương sống tại Châu Á Thái Bình Dương có xu hướng lựa chọn các thành phố quốc tế nhộn nhịp để dành thời gian bên nhau vào Lễ tình nhân này. Các điểm đến khác được mũi tên Thần Tình Yêu nhắm đến gồm các thành phố biển như Bali, Goa, Đà Nẵng và Dubai. Với mỗi điểm đến, Agoda yêu cầu ChatGPT sáng tác một bài thơ với nội dung ca ngợi rồi dịch sang ngôn ngữ của vùng đất đó.

Độc giả có thể đọc thêm các bài thơ do AI tạo ra trên trang agoda.com/press. Dưới đây là bài thơ ChatGPT ngợi ca vẻ đẹp Đà Nẵng bằng tiếng Việt và Anh.

agoda | ChatGPT | Valentine |
Back

October 24, 2025

Cargill marks 30 years of investment, innovation and community impact in Vietnam

Milestone celebration included inauguration of its 125th Cargill Cares School Cargill today celebrated its 30th anniversary in Vietnam, marking three…

September 25, 2025

FedEx Enhances Network from Northern Vietnam to Asia and Europe

An additional outbound flight from Hanoi delivers one-day faster transit times to Asia and Europe, along with added shipping capacity…

August 28, 2025

Inspiring The Next Generation of Vietnam Entrepreneurs: 2025 FedEx/JA International Trade Challenge, Asia Pacific Winners Announced

Two exceptional students from Vietnam ranked among the top six out of 54 finalists. Federal Express Corporation, one of the…

  • Home
  • Our Expertise
  • Our Clients
  • Our Team
  • News & Events
  • Work With Us
  • Contact Us
Top
logo
Copyright © Matterhorn Communications. All Rights Reserved
GRAPHIC DESIGNER

The Graphic Designer  will be responsible for creating visual elements, such as images, illustrations, and text, to communicate messages through digital, print, and other types of media.  

 

Experience:  2 years at minimum

Employment Type: Full time

 

SCOPE OF WORK

– Design advertising assets for marketing materials, digital banner/illustration for social channels, marketing documents

– Support editing, creating effects, video clips at basic functions

– Support activities that require proper visual such as Photography, filming, set-up, ..

– Support internal team to generate design ideas for content and marketing layout

 

QUALIFICATIONS

– At least 2-year experiences working in the same position (experience in agency is a plus)

– Excel in design software like Illustrator, Photoshop, InDesign

– Able to convey message / idea into design

 – Must have an creative “eye” to match client’s design guideline/style

– Supportive  and Proactive in working with minimum supervision

– Able to work under pressure to meet deadline

– English speaking is preferable

 

VIETNAMESE COPY WRITER

Are you the sort of person for whom the words never stop falling from your fingers? We are always on the lookout for copywriters with a creative flair, a journalism background…or preferably both!

Experience: You tell us! Were you a journalist before? Or were you just the kid that was always asked to read their stories to the class. We’d love to hear your story.

Employment type: Full time – Permanence 

 

KEY RESPONSIBILITIES

  • Experience in either editorial or creative copywriting
  • Existing media network would be advantageous
  • Ability to write on varied topics and for varied media (including traditional, social, online, web and so forth)
  • Spoken English definitely preferred but not essential

 

QUALIFICATIONS

  • A strong command of the Vietnamese language
  • High level of initiative and self-motivation
  • Strong Discipline, Reliable, Committed and Can-do attitude
ACCOUNT EXECUTIVE

—

This position supports senior staff with agency’s client work across a diverse range of sectors. Not only will creative writing and translating skills need to be qualified but Account Executive also needs a good grasp of online social media practices.

Experience:  experience is an advantage

Employment Type: Full time – Permanent

 

SCOPE OF WORK

  • Monitoring  news on newspapers, magazines, online media for opportunities for clients
  • Preparing client reports by daily, weekly, monthly
  • Developing media materials, including news releases, client meeting summaries, articles quarterly/annual report and other written materials in English and Vietnamese
  • Supporting planning, developing and implementing PR plan
  • Building and maintaining media relations
  • Preparing and supervising the production of promotional videos, photographs, and multimedia programs upon request;
  • Supporting  organizing and managing client events, including press conferences, media tour,  promotional client events
  • Managing vendors to control production quality  on behalf of client
  • Collating, analyzing and measuring coverage outcomes

 

QUALIFICATIONS

  • Proactive, quick minded, attention to details personality
  • Good copy writing skill
  • Good written and verbal communication skills in English and Vietnamese
  • Have the interest and drive to learn how to master the core skills and capabilities needed to deliver all aspects of a campaign
  • Design experience would be an advantage
  • Related experience in agency environment preferred
  • Willing to travel when requested

 

 

 

ACCOUNT MANAGER

This position is a key member of the team involving and managing multiple client accounts. While leading and supervising junior staff’s workload, Consultant (or as Account Manager) will be also seen directly managing (or supporting Senior Consultant with) wide range of clients, handling their public reputation through different PR campaigns.

—

Experience:  A minimum of 3-5 year PR experience in working in Corporate or Agency

Employment Type: Full time – Permanence

 

KEY RESPONSIBILITIES:

  • Structuring and implementing PR campaigns and media content, aligning them with the client’s key business objectives
  • Develop media materials, including news releases, articles and other written materials
  • Develop and maintain relationship with media network
  • Liaise with clients and act as key point of contact in support of senior consultants
  • Identify new business opportunities, and sell ideas, promotions and features to clients
  • Manage workloads of multiple projects
  • Organize and manage client events, including press conferences, media tour, promotional client events
  • Manage and supervise the production of promotional videos, photographs, and multimedia programmes upon request;
  • Supervise Account Executive’s workload, provide leadership and direction to the team on key activities and campaigns.
  • Keep track of impending deadlines and ensure all work is completed in a timely manner
  • Ensure all work is completed on time and within budget
  • Track and reconcile project fee and expense budgets
  • Assist in the reporting, analysis and evaluation of PR campaigns
  • Monitor news on newspapers, magazines, online media for opportunities for clients

 

REQUIREMENTS

  • High level of initiative and self-motivation
  • Strong Discipline, Reliable, Committed and Can-do attitute
  • Strong management skill towards Client, Staff, Media, Vendors, Events
  • Have relationships with press and Government contacts
  • Good understanding of social media
  • Good verbal communication skills in English and Vietnamese
  • Willing to travel when requested