Garmin’s “Be More” Campaign: An Inspiring Journey to Become Better Every Day
Xem Tiếng Việt 
Vietnam, June 10, 2024 – In line with its vision to foster an active lifestyle and build a healthy community, thereby spreading positive energy worldwide, Garmin Vietnam reaffirms its commitment through the “Be More” campaign. This campaign encourages individuals to push their limits and strive daily to become better versions of themselves. Partnering with Garmin on this journey is Meliá Hotels & Resorts, the renowned Spanish hotel brand. This collaboration underscores the shared vision of both brands to promote a holistic, balanced lifestyle, encouraging people to make small habitual changes for a more fulfilling life.
“The ‘Be More’ campaign illustrates Garmin’s direction in inspiring positive living. With our health-focused smartwatches, users can evolve and improve to become their best selves every day. The recent experience at Meliá Ho Tram is a perfect example of how Garmin accompanies users on their health journey, integrating advanced technology into a wellness retreat. We can see the real impact of healthy living habits and measure the benefits of maintaining good habits,” emphasized Mr. Ivan Lai, Garmin’s Regional Director.
“In the era of health tracking coupled with the proliferation of digital health technologies, travelers can easily observe positive changes in their physical and mental health after each vacation through data collected on smartwatches,” shared Mrs. Andrea Barbi, Regional Marketing Manager for Asia Pacific at Meliá Hotels International. “By partnering with Garmin, we aim for our customers to enjoy ‘la dolce vita’ at our Mediterranean-style beach resorts while measuring the benefits achieved post-vacation.”
As part of this collaboration, Garmin and Meliá Hotels & Resort organized a two-day “Be More” trip from June 5-6, 2024, at Meliá Ho Tram. The event featured engaging activities encouraging participants to be more active, relax, and better understand themselves.
The highlight of the program was the “Be More of Your Better Self” talk show, focusing on establishing and maintaining healthy habits with the support of Garmin Wellness watches. The discussion covered topics such as “What Does Self-Love Mean?” and “How to Become a Better Version of Yourself with Garmin’s Support”, featuring top personalities from the lifestyle and health sectors, including Miss Vietnam 2014 Nguyễn Cao Kỳ Duyên, singer Phan Lê Ái Phương, journalist and life skills consultant Jenni Võ, and senior trainer Lâm Khánh Hào from Elite Fitness. The audience included other prominent figures like singer ST Sơn Thạch, Miss Universe Vietnam 2022 Ngọc Châu, photographer Vương Thiên Minh, and influencer Annie Nguyễn.
Under the moderation of Misoa, a well-known host of various entertainment and lifestyle programs, the speakers shared personal stories and experiences about self-love, emphasizing that self-love involves making small daily changes such as improving diet, increasing physical activity, and achieving balance.
Kỳ Duyên shared, “To form a habit, one needs focus and discipline. I used to enjoy sweet and spicy foods and exercised little. To change, I gradually cut down on sweets and tried to exercise more. Over time, it became easier and a hard-to-break habit. Now, if I don’t work out, I feel restless,” she said. “I realize that healthy habits make me better and happier. In the morning, when I look in the mirror, I am happy with my glowing skin and healthy figure.”
Highlighting the importance of Garmin smartwatches in maintaining habits, the Elite Fitness Coach said, “A great feature of Garmin is personalized workouts. People can flexibly design and combine various exercises in one session. I also find the sleep scoring feature valuable, as it measures sleep duration and analyzes sleep stages like deep sleep, light sleep, and REM. The watch also tracks the impact of work stress on body energy levels, suggesting reasonable rest and exercise times to regain balance.”
Echoing the coach’s sentiments, influencer Annie Nguyễn said, “Initially, I used Garmin for its aesthetics and to track my running distance. But over time, I appreciated Garmin for its advanced health features, especially the Garmin Connect app, which is very modern and user-friendly. I use this app to monitor my parents’ health. Daily, I check their health status through the app without needing to ask them.”
In addition to the talk show, Garmin Vietnam organized a special wellness program at Meliá Ho Tram, including a series of health activities such as HIIT classes, sunrise meditation (Sunrise Workout), and a nutrition workshop. Speakers and guests had the opportunity to monitor their health indicators visually on Garmin Wellness watches after each engaging activity.
