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Vietnam UHNWI population 2028 vs. 2023 growth among top five for APAC

March 13, 2024
vi-lang Xem Tiếng Việt

Ahead of APAC peers such as South Korea, Hong Kong SAR, and Singapore

Each year, The Knight Frank Wealth Report confirms what it takes to be part of the global 1%. Our numbers this year reveal that exclusive as it may sound, it’s easier to be part of the 1% than gain ultra-high-net-worth-individual (UHNWI) status. In all the markets Knight Frank assessed, the 1% threshold starts far below the US$30 million entry point for becoming a UHNWI. Within Asia-Pacific, Singapore leads the regional pack with the highest requirement of US$5.2 million. Singapore is also seeing success in attracting emerging wealth from Indonesia, Thailand, Malaysia and Vietnam, although Hong Kong remains the dominant hub for wealth created in the Chinese mainland.

In 2023, Vietnam’s UHNWI population (US$30M+) (*) was estimated at 752 people, increasing 2.4% y-o-y. While trailing behind SEA peers such as Indonesia’s, Malaysia’s, and Singapore’s UHNWI population growth (4.2%, 4.3%, and 4.0%, respectively), Vietnam’s 2023 UHNWI population growth was higher than Thailand’s 0.8% increase. Looking forward to 2028, Vietnam’s UHNWI population is expected to reach 978 people, increasing 30.0% compared to 2023 and amongst the top five highest growth for APAC, ahead of peers such as South Korea, Hong Kong SAR, and Singapore.

2028 UHNWI Population (US$30M+) 2028 vs. 2023 % change
India 19,908 50.0%
Chinese Mainland 144,897 47.0%
Malaysia 1,015 34.6%
Indonesia 1,984 34.1%
Vietnam 978 30.0%
South Korea 9,470 29.5%
Australia 19,491 27.0%
Hong Kong SAR 7,290 22.4%
Taiwan 9,174 20.1%
Singapore 5,535 15.7%
Thailand 1,020 14.7%
Japan 24,502 12.9%

(*) The Knight Frank Wealth Sizing Model is dynamic, so these numbers are subject to change and may not be identical to those in the report’s hard copy or previous editions.

The Knight Frank Luxury Investment Index (KFLII), which tracks the performance of ten popular investment categories, reveals that art was the best-performing luxury asset class, with prices rising 11% in 2023, according to The Knight Frank Wealth Report 2024. Jewellery (8%), watches (5%), coins (4%) and colour diamonds (2%) make up the remaining top five best-performing assets, with rare whisky bottles (-9%) the worst performer in the index, whereas wines made a 1% growth and cars reflected a 6% decrease.

Source: Trademap, Knight Frank Vietnam Research

In Vietnam, positive import 2018 – 2022 CAGR for jewellery, cars, wines, and watches were observed at 8%, 26%, 6%, and 8%, respectively. Kevin Coppel, managing director at Knight Frank Asia-Pacific, added: “The latest edition of The Wealth Report reveals that Asian ultra-high-net-worth (UHNW) and high-net-worth (HNW) individuals retain a keen interest in luxury investments. Affluent people across Asia increasingly prioritise luxury assets to diversify their investment portfolio and tap into the superior returns some asset classes deliver.”


Việt Nam đứng thứ năm Châu Á-Thái Bình Dương về mức tăng dân số siêu giàu giai đoạn 2023-2028

Ngày 13, tháng 03, Năm 2024

Mỗi năm, công ty tư vấn Knight Frank lại phát hành Báo cáo Thịnh vượng hé lộ tiêu chuẩn để đứng vào hàng ngũ 1% những người giàu nhất thế giới. Báo cáo năm nay cho thấy mặc dù nhóm 1% nghe rất sang chảnh, nhưng trên thực tế lại dễ đạt được hơn là danh hiệu người siêu giàu (ultra-high-net-worth-individual – UHNWI). Tại khắp các thị trường Knight Frank thực hiện nghiên cứu khảo sát, giá trị tài sản cần có để lọt vào nhóm 1% thấp hơn nhiều so với mức 30 triệu USD, “ngưỡng cửa” của giới siêu giàu. Ở khu vực Châu Á-Thái Bình Dương, Singapore là quốc gia dẫn đầu với giá trị tài sản yêu cầu trung bình 5,2 triệu USD. Đảo quốc này cũng rất thành công trong việc thu hút đầu tư từ giới nhà giàu Indonesia, Thái Lan, Malaysia và Việt Nam. Dù vậy, Hồng Kông vẫn là điểm đến hàng đầu cho giới thượng lưu từ Trung Quốc đại lục.

Số người siêu giàu ở Việt Nam, là những cá nhân sở hữu tài sản từ 30 triệu USD trở lên (*) được ước tính khoảng 752 vào năm 2023, tăng 2,4% so với năm trước đó. Mức tăng này thấp hơn các nước láng giềng như Malaysia (4,3%), Indonesia (4,2%), và Singapore (4%), nhưng lại cao gấp ba lần Thái Lan với chỉ 0,8%. Dự kiến đến năm 2028, dân số siêu giàu Việt Nam sẽ đạt 978, tăng khoảng 30% so với năm 2023 và nằm trong top 5 Châu Á-Thái Bình Dương, dẫn trước Hàn Quốc, Hồng Kông, và Singapore.

(*) Mô hình Định giá Tài sản của Knight Frank là mô hình động, do vậy số liệu có thể thay đổi và không đồng nhất với số liệu trong bản in hoặc trong các ấn bản trước đó.

Chỉ số Đầu tư Xa xỉ của Knight Frank (Knight Frank Luxury Investment Index – KFLII) theo dõi hiệu quả của mười hạng mục đầu tư xa xỉ phổ biến nhất, cho thấy mỹ thuật dẫn đầu với mức giá tăng 11% trong năm 2023, Báo cáo Thịnh vượng 2024 của Knight Frank cho biết. Kế tiếp trong top 5 tăng giá là đồ trang sức (8%), đồng hồ (5%), tiền cổ (4%) và kim cương màu (2%). Ngược lại, đứng chót bảng là rượu whisky hiếm (giá giảm 9%), trong khi xe cổ giảm giá 6% và rượu vang chỉ tăng có 1%.

Việt Nam ghi nhận tốc độ tăng trưởng kép hàng năm (CAGR) về nhập khẩu giai đoạn 2018 – 2022 đối với đồ trang sức là 8%, xe hơi là 26%, rượu vang 6% và đồng hồ 8%. Ông Kevin Coppel, giám đốc điều hành Knight Frank Châu Á-Thái Bình Dương nhận định: “Ấn bản mới nhất của Báo cáo Thịnh vượng cho thấy giới nhà giàu (HNWI) và siêu giàu (UHNWI) Châu Á vẫn dành sự quan tâm đặc biệt cho đầu tư xa xỉ. Trên khắp châu lục, các đại gia, tài phiệt không ngừng ưu tiên mua sắm xa xỉ phẩm nhằm đa dạng hoá danh mục đầu tư, cũng như khai thác tiềm năng lợi nhuận to lớn mà những hạng mục tài sản này mang lại.”

1% | global | HWNI | investment | Knight Frank | luxury | Press release | UHNWI | Vietnam | wealth | Wealth Report |
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GRAPHIC DESIGNER

The Graphic Designer  will be responsible for creating visual elements, such as images, illustrations, and text, to communicate messages through digital, print, and other types of media.  

 

Experience:  2 years at minimum

Employment Type: Full time

 

SCOPE OF WORK

– Design advertising assets for marketing materials, digital banner/illustration for social channels, marketing documents

– Support editing, creating effects, video clips at basic functions

– Support activities that require proper visual such as Photography, filming, set-up, ..

– Support internal team to generate design ideas for content and marketing layout

 

QUALIFICATIONS

– At least 2-year experiences working in the same position (experience in agency is a plus)

– Excel in design software like Illustrator, Photoshop, InDesign

– Able to convey message / idea into design

 – Must have an creative “eye” to match client’s design guideline/style

– Supportive  and Proactive in working with minimum supervision

– Able to work under pressure to meet deadline

– English speaking is preferable

 

VIETNAMESE COPY WRITER

Are you the sort of person for whom the words never stop falling from your fingers? We are always on the lookout for copywriters with a creative flair, a journalism background…or preferably both!

Experience: You tell us! Were you a journalist before? Or were you just the kid that was always asked to read their stories to the class. We’d love to hear your story.

Employment type: Full time – Permanence 

 

KEY RESPONSIBILITIES

  • Experience in either editorial or creative copywriting
  • Existing media network would be advantageous
  • Ability to write on varied topics and for varied media (including traditional, social, online, web and so forth)
  • Spoken English definitely preferred but not essential

 

QUALIFICATIONS

  • A strong command of the Vietnamese language
  • High level of initiative and self-motivation
  • Strong Discipline, Reliable, Committed and Can-do attitude
ACCOUNT EXECUTIVE

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This position supports senior staff with agency’s client work across a diverse range of sectors. Not only will creative writing and translating skills need to be qualified but Account Executive also needs a good grasp of online social media practices.

Experience:  experience is an advantage

Employment Type: Full time – Permanent

 

SCOPE OF WORK

  • Monitoring  news on newspapers, magazines, online media for opportunities for clients
  • Preparing client reports by daily, weekly, monthly
  • Developing media materials, including news releases, client meeting summaries, articles quarterly/annual report and other written materials in English and Vietnamese
  • Supporting planning, developing and implementing PR plan
  • Building and maintaining media relations
  • Preparing and supervising the production of promotional videos, photographs, and multimedia programs upon request;
  • Supporting  organizing and managing client events, including press conferences, media tour,  promotional client events
  • Managing vendors to control production quality  on behalf of client
  • Collating, analyzing and measuring coverage outcomes

 

QUALIFICATIONS

  • Proactive, quick minded, attention to details personality
  • Good copy writing skill
  • Good written and verbal communication skills in English and Vietnamese
  • Have the interest and drive to learn how to master the core skills and capabilities needed to deliver all aspects of a campaign
  • Design experience would be an advantage
  • Related experience in agency environment preferred
  • Willing to travel when requested

 

 

 

ACCOUNT MANAGER

This position is a key member of the team involving and managing multiple client accounts. While leading and supervising junior staff’s workload, Consultant (or as Account Manager) will be also seen directly managing (or supporting Senior Consultant with) wide range of clients, handling their public reputation through different PR campaigns.

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Experience:  A minimum of 3-5 year PR experience in working in Corporate or Agency

Employment Type: Full time – Permanence

 

KEY RESPONSIBILITIES:

  • Structuring and implementing PR campaigns and media content, aligning them with the client’s key business objectives
  • Develop media materials, including news releases, articles and other written materials
  • Develop and maintain relationship with media network
  • Liaise with clients and act as key point of contact in support of senior consultants
  • Identify new business opportunities, and sell ideas, promotions and features to clients
  • Manage workloads of multiple projects
  • Organize and manage client events, including press conferences, media tour, promotional client events
  • Manage and supervise the production of promotional videos, photographs, and multimedia programmes upon request;
  • Supervise Account Executive’s workload, provide leadership and direction to the team on key activities and campaigns.
  • Keep track of impending deadlines and ensure all work is completed in a timely manner
  • Ensure all work is completed on time and within budget
  • Track and reconcile project fee and expense budgets
  • Assist in the reporting, analysis and evaluation of PR campaigns
  • Monitor news on newspapers, magazines, online media for opportunities for clients

 

REQUIREMENTS

  • High level of initiative and self-motivation
  • Strong Discipline, Reliable, Committed and Can-do attitute
  • Strong management skill towards Client, Staff, Media, Vendors, Events
  • Have relationships with press and Government contacts
  • Good understanding of social media
  • Good verbal communication skills in English and Vietnamese
  • Willing to travel when requested